About The Actors' Enterprise (TAE)

"Today I am in control because I want to be. I have my fingers on the switch, but have lived a lifetime ignoring the control I have over my own world. Today is different.”
— A.S. King

Welcome, Friends!

The Actors' Enterprise is a fun and inspiring one-on-one coaching service that provides affordable career coaching to actors who want to feel more fulfilled and in control of their careers. With an approach that is hands-on and customized for each person, we help actors set goals, organize their business, create a marketing plan, and learn to take action -- with easy tools that can take them to the next level, no matter where they are starting from.

We're based in NYC but coach actors all over the world via Zoom or Facetime (isn't technology amazing?) As your business and marketing coach, some of the areas we cover are:

Career Development, aka Marketing : Building your career path; defining your type or "brand"; developing marketing materials that truly represent YOU (headshots, resumes, postcards, cover letters, websites, etc.) Audition Strategies : Monologues / cold reading technique; building your musical theater book, song interpretation, interviewing skills, etc. Business Skills / Management : Organization; time management; creating a business plan including a robust marketing plan; goal setting; tracking; finances; finding / creating a supportive "day" job, etc.

[ ........ ] Fill In the Blank : It's your career, isn't it? Tell me what you need and I'll find a way to provide!

I always offer a free consultation for anyone who's interested in seeing if we'd be a good fit. Email me to set something up!

About The Founder, Erin Cronican

Professional Associations

SAG-AFTRA (Member since 2005)
AEA (Member since 2003)
The Seeing Place Theater (Executive Artistic Director)
ACTOR-OWN Musical Theater Collective (Founding Artistic Director)
Wilderness Films (Marketing Consultant)

	I am the co-founder of New York's best social networking meetup for folks on the entertainment industry.
Our event is designed to get filmmakers, actors, writers, designers, directors, producers, and other artists together to build on the relationships they've created through Twitter and Facebook. More Info: Facebook | Twitter | Website

Interviews / Articles featuring Erin and TAE

• Hayley Collins, The Millenium CEO- Podcast Interview
• The IT GIRL Summit- Podcast Interview
• The Shara Ashley Show- Podcast Interview
• Groovy Like A Movie- "Think Feel Do" (Podcast #58 - Special Guest)
• Blog Talk Radio- "Coaches Corner" (Podcast - Special Guest)
• B.A.B.E. Blog- "Up Close and Personal: Erin Cronican"
• Six of the Best - "Erin Cronican"
• Wall Street Journal - "Talk Like An Egyptian"
• Timeout NY- "How To Network Offline"

I'm also an "Expert" Writer at Backstage (click for articles)

I'm an ENFJ "Idealist Teacher" - Read about this Myers-Briggs/Keirsey personality profile here.

Erin's Background

I have been coaching actors in the business of acting since 2008, but have been involved in theater as an actor almost longer than I can remember. I had my first juicy stage role at the age of 9 (as the Gander in "Charlotte's Web"), and followed my passion all the way to Pepperdine University, where I received my degree in Theater (Acting Emphasis.) I began acting professionally straight out of school in Los Angeles, New York and regionally (including a national tour - click here to view my full resume), but also put my business side to work in the sales and marketing departments of a national advertising magazine publisher.

In 2001 I decided to bring my two disciplines, marketing and acting, together to help San Diego actors reach their goals, in a way I didn't have when I was starting out. My first coaching venture was "Auditions Made Simple", an audition/interview coaching service for high school students applying for college theater/film programs. This included coaching in monologue/song selection and performance, marketing materials (including headshots, resumes, postcards and cover letters), interviewing skills for their college search, and general support in the theater community. Almost immediately I branched out to include coaching for adults and found that the need for business training is paramount in the acting industry.

In mid 2002 I was brought on as Communications & Member Services Director at the Actors Alliance of San Diego, a non-profit service organization dedicated to the advancement, exposure and education of the San Diego theater artist. Through AASD, I discovered that I could use my skills to serve actors of all levels, and thus closed my private coaching service in favor of supporting actors at the community level. For a wonderful 3 years I guided actors through creating effective marketing materials, finding appropriate audition repertoire, and helping them to work "smarter not harder."

While in San Diego, I also served for 2 years as a member of the Actors' Equity Liaison Committee, a group of Equity actors elected by the membership to serve as a liaison between local members and Equity's regional office. We lobbied for contract change in San Diego, supported fellow union members in their pursuits, developed positive relationships with local theaters to help increase union jobs, and educated union members about union contracts and policies.