About The Actors' Enterprise (TAE)

"Today I am in control because I want to be. I have my fingers on the switch, but have lived a lifetime ignoring the control I have over my own world. Today is different.”
— A.S. King

Hello! The Actors' Enterprise was founded in 2007 by Erin Cronican to provide affordable coaching to the thousands of actors - in NYC and beyond - who want to feel more fulfilled and in control of their careers.

Many actors feel a loss of power and a sense of frustration when it comes to managing their careers. This is because there is so much emphasis on the "craft" of acting that actors rarely get to focus on what it takes to actually get in the door. Plus, actors have been led to believe that people are just "born" with business sense or they aren't, and many actors would admit that the business-side completely eludes them.

So, if we aren't "just born" with these skills, and acting schools aren't teaching them (and, trust me, they aren't) - what are actors to do?

The good news? As actors, we are actually much more in control then we think we are. Because...

'BUSINESS SENSE' IS LEARNED.

The Actors' Enterprise can get you right on track! We provide comprehensive support and guidance for an actor's career in a relaxed and fun environment that is less than half the price of most private career coaching. This includes coaching on business skills, audition technique, and career development tools that can take the actor to the next level- no matter where they are starting from.

About The Founder, Erin Cronican

Professional Associations

SAG-AFTRA (Member since 2005)
AEA (Member since 2003)
The Seeing Place Theater (Founding Producer/Director)
ACTOR-OWN Musical Theater Collective (Founding Artistic Director)
Wilderness Films (Marketing Consultant)

	I am the co-founder of New York's best social networking meetup for folks on the entertainment industry.
Our event is designed to get filmmakers, actors, writers, designers, directors, producers, and other artists together to build on the relationships they've created through Twitter and Facebook. More Info: Facebook | Twitter | Website

Interviews / Articles featuring Erin and TAE

• Groovy Like A Movie- "Think Feel Do" (Podcast #58 - Special Guest)
• Blog Talk Radio- "Coaches Corner" (Podcast - Special Guest)
• Time Out New York- "Networking Offline"
• B.A.B.E. Blog- "Up Close and Personal: Erin Cronican"
• Six of the Best - "Erin Cronican"
• Wall Street Journal - "Talk Like An Egyptian"
• Backstage Magazine- "Ask a Professional"
• Backstage Magazine- "How the Internet Shapes the Casting Process"
• Backstage Magazine- "Breathless With Emotion"
• Studio Vox- "How Creatives Use Twitter Effectively"
• The Actors' Voice with Bonnie Gillespie- Profiled for "Awesomeocity" challenge, after being nominated by a TAE student.

I'm an ENFJ "Idealist Teacher" - Read about this Myers-Briggs/Keirsey personality profile here.

Erin's Background

I have been coaching actors in the business of acting for 10 years, but have been involved in theater as an actor almost longer than I can remember. I had my first juicy stage role at the age of 9 (as the Gander in "Charlotte's Web"), and followed my passion all the way to Pepperdine University, where I received my degree in Theater (Acting Emphasis.) I began acting professionally straight out of school in Los Angeles, New York and regionally (including a national tour - click here to view my full resume), but also put my business side to work in the sales and marketing departments of a national advertising magazine publisher.

In 2001 I decided to bring my two disciplines, marketing and acting, together to help San Diego actors reach their goals, in a way I didn't have when I was starting out. My first coaching venture was "Auditions Made Simple", an audition/interview coaching service for high school students applying for college theater/film programs. This included coaching in monologue/song selection and performance, marketing materials (including headshots, resumes, postcards and cover letters), interviewing skills for their college search, and general support in the theater community. Almost immediately I branched out to include coaching for adults and found that the need for business training is paramount in the acting industry.

In mid 2002 I was brought on as Communications & Member Services Director at the Actors Alliance of San Diego, a non-profit service organization dedicated to the advancement, exposure and education of the San Diego theater artist. Through AASD, I discovered that I could use my skills to serve actors of all levels, and thus closed my private coaching service in favor of supporting actors at the community level. For a wonderful 3 years I guided actors through creating effective marketing materials, finding appropriate audition repertoire, and helping them to work "smarter not harder."

While in San Diego, I also served for 2 years as a member of the Actors' Equity Liaison Committee, a group of Equity actors elected by the membership to serve as a liaison between local members and Equity's regional office. We lobbied for contract change in San Diego, supported fellow union members in their pursuits, developed positive relationships with local theaters to help increase union jobs, and educated union members about union contracts and policies.