"Today I am in control because I want to be. I have my fingers on the switch, but have lived a lifetime ignoring the control I have over my own world. Today is different.” — A.S. King
Hello! The Actors' Enterprise was founded in 2007 by Erin Cronican to provide affordable
coaching to the thousands of actors - in NYC and beyond - who want to feel more fulfilled
and in control of their careers.
Many actors feel a loss of power and a sense of frustration when
it comes to managing their careers. This is because there is so much
emphasis on the "craft" of acting that actors rarely get
to focus on what it takes to actually get in the door. Plus,
actors have been led to believe that people are just "born" with
business sense or they aren't, and many actors would admit that
the business-side completely eludes them.
So, if we aren't "just born" with these skills, and acting schools
aren't teaching them (and, trust me, they aren't) - what are actors
The good news? As actors, we are actually much more in control
then we think we are. Because...
'BUSINESS SENSE' IS LEARNED.
The Actors' Enterprise can get you right on track! We provide
comprehensive support and guidance for an actor's career in a relaxed
and fun environment
that is less than half the price of most private career coaching.
This includes coaching on business skills, audition technique, and
career development tools that can take the actor to the next level-
no matter where they are starting from.
I have been coaching actors in the business
of acting for 10 years, but have been involved in theater
as an actor almost longer than I can remember. I had my first juicy
stage role at the age of 9 (as the Gander in "Charlotte's Web"),
and followed my passion all the way to Pepperdine University, where
I received my degree in Theater (Acting Emphasis.) I began
acting professionally straight out of school in Los Angeles, New York and regionally (including a national tour - click
here to view my full resume), but also put my business side to
work in the sales and marketing departments of a national advertising
In 2001 I decided to bring my two disciplines,
marketing and acting, together to help San Diego actors reach their
goals, in a way I didn't have when I was starting out. My first coaching
venture was "Auditions Made Simple", an audition/interview
coaching service for high school students applying for college theater/film
programs. This included coaching in monologue/song selection and
performance, marketing materials (including headshots, resumes, postcards
and cover letters), interviewing skills for their college search,
and general support in the theater community. Almost immediately
I branched out to include coaching for adults and found that the
need for business training is paramount in the acting industry.
In mid 2002 I was brought on as Communications & Member
Services Director at the Actors
Alliance of San Diego, a non-profit service organization dedicated
to the advancement, exposure and education of the San Diego theater
artist. Through AASD, I discovered that I could use my skills to
serve actors of all levels, and thus closed my private coaching service
in favor of supporting actors at the community level. For a wonderful 3 years I guided actors through creating effective marketing materials, finding appropriate audition repertoire, and helping them to work "smarter not harder."
in San Diego, I also served for 2 years as a member of the Actors'
Equity Liaison Committee, a group of Equity actors elected by the
membership to serve as a liaison between local members and Equity's
regional office. We lobbied for contract change in San Diego, supported
fellow union members in their pursuits, developed positive relationships
with local theaters to help increase union jobs, and educated union
members about union contracts and policies.
"Erin Cronican = knowledgeable, talented, organized,
real-world solutions to creative world blocks, goal oriented,
driven, determined, smart, funny, big-hearted, sassy, cool
and honest. And smart, did I say smart? You couldn’t
be in better hands – if she doesn’t have the
answer, she’ll find it." - Linda Castro, Actor
moving to New York in 2005, I have been steadily working in SAG-AFTRA and AEA projects, including a supporting role in the film
"Cold Souls" starring Paul Giamatti, starred as the title
role in the independent feature film "Writer's Block," appeared
in 6 episodes of "One Life to Live" (Recurring
Under 5) and landed leading roles in the musicals "Subways
Are For Sleeping" (1st revival) and "Nab-A Date" (world
premiere musical), and starred opposite Robert Cuccioli in the workshop production of "North Atlantic." I have also the Managing Director of the critically accIaimed indie theater company, The Seeing Place. I am very excited to bring my skills
and insights to
York actors in a format that is inspiring, inexpensive and effective.
To learn more about my professional acting
In addition to my work in the arts, I worked in the corporate/commercial world for over 17
years in marketing, sales, advertising and corporate training. If
you have questions about these credentials, please email
me. Thanks for reading- I look forward to working with you soon!